Ceramics packaging material of this sort invites trouble. The longer the distance to the destination, the more likely it is it arrives like these. If you are a seller, please consider the use of better material than these examples do:
Example 1
Parcel as received. A whiskey box was used. As you can see, despite the FRAGILE marking the box was compressed. Single sheet cardboard boxes should never be used. Only corrugated cardboard can provide enough strength. Luckily in this case the small porcelain item was located in the lower third of the box.
Example 2
Not so lucky in this case. The two porcelain plates in the box were both broken.